The Lake Effect: Why Trump's Renaming Fiasco Won't Wash President Donald Trump's attempt to rebrand Lake Ontario as "Lake America" has sparked ridicule and frustration among Canadians, but a closer look at Google search volume reveals that Americans themselves aren't buying into the new moniker.
Despite Trump's executive order, residents in all 50 states are still searching for "Lake Ontario" at rates far exceeding those for its would be replacement.
This trend is not unique to Lake Ontario; it also played out when Trump attempted to rename the Gulf of Mexico as the "Gulf of America. " In both cases, public search habits remained unchanged.