Stetson Tips Its Hat To Bourbon With First Ever Whiskey Release The latest move from Stetson, the iconic American hat maker, into the world of whiskey has left many scratching their heads.
The company's first ever release, a high rye bourbon made in collaboration with Bardstown Bourbon Company, marks a significant shift in its product lineup.
From its humble beginnings as a hat maker to its current status as a lifestyle brand, Stetson has consistently managed to stay relevant by tapping into the cultural zeitgeist of America.