Franchise Fatigue: A New Era of Selectivity Among Buyers The franchise industry is undergoing a transformation, driven by changing market conditions and shifting investor expectations.
Gone are the days of relying on flashy sales pitches and shallow projections; today, prospective buyers demand more substance, transparency, and proof that a concept can thrive in real world conditions.
According to Liane Caruso, owner of helloCMO and cofounder of Franchise Assembly, "The past year has really acted as a stress test, and not everyone passed.