Visby's Hidden Gem: Why This Swedish Port Town is Worth More Than Just a Cruise Stop Visby, Sweden's charming medieval town, has been quietly slipping under the radar of travelers flocking to more popular destinations in Northern Europe.
However, this understated gem has plenty to offer beyond its picturesque old town and well preserved fortifications. The influx of cruise ships to Visby has brought a welcome boost to the local economy.
While it may have diluted the unique character of the place, the port is now accessible to a wide range of travelers, from luxury operators like Azamara and Ponant to more budget friendly options like Holland America.