The Streaming Shift: When Sports Meets Digital Disruption The Indiana Pacers' decision to partner with DAZN as their new streaming home marks a significant shift in how sports are consumed and broadcasted.
Traditional cable subscriptions, where fans would gather around the TV set to watch their favorite team's game, are becoming increasingly obsolete.
According to statistics, 88% of the Pacers' market had access to paid television in 2010, but this number has dwindled to just 30%.