Japan's JINS Sees Inflation as Opportunity, Not Threat Japan's economy has long struggled with inflation, but JINS, the Tokyo based eyewear manufacturer, is turning this narrative on its head.
Founded 25 years ago with a ¥4,990 bargain basement glasses model, JINS now courts high end clients and expands its price range.
At first glance, this shift from cheap chic to luxury may seem like a betrayal of the brand's original ethos. However, beneath the surface lies a shrewd business strategy.