The Twitter Clone That Won't Go Away The emergence of "Twitter. now" presents a complex case study on trademark law, social media's pursuit of innovation, and the delicate balance between moderation and user autonomy.
Operation Bluebird, the startup behind this new platform, has seemingly exploited a loophole in Twitter's trademark portfolio.
Stephen Coates, a former Twitter lawyer turned entrepreneur, pointed out that Twitter "retired" its trademarks, creating an opportunity for competitors to establish themselves as trustworthy platforms.