The Cirqa Conundrum: Garmin's Pricy Play in the Fitness Tracker Market The fitness tracker market has been marked by intense competition and rapid innovation over the past few years, with numerous brands vying for dominance.
The latest entrant is the Garmin Cirqa, a screen less device that aims to rival Whoop and Fitbit in terms of features and functionality.
However, its price tag – reportedly five times that of the Fitbit Air – raises significant questions about Garmin's strategy.