The Recipe for Streaming Success: A Pinch of Consolidation and a Dash of Ambition Disney has shaken up its direct to consumer division with the appointment of Adam Smith as chairman.
This move marks a significant consolidation of power, streamlining operations and driving growth for Disney+.
Under Smith's leadership, all DTC efforts will be placed under one executive, accelerating the company's streaming ambitions and creating a more cohesive viewer experience.