The Dollar Store Effect: How America's Richest Are Learning to Live on Less The notion that dollar stores are a haven for those living paycheck to paycheck has been turned on its head.
Households making over $100,000 a year are increasingly shopping at these discount retailers. Dollar General's latest quarterly results provide compelling evidence of this trend. Net sales increased 5. 2% to $11.
29 billion, with same store sales climbing 3. 5%, customer traffic rising 2%, and profit jumping to $2. 48 per share.